DIGITAL SAMPLES
Company: Disney Parks Marketing challenge: Promote Disney's digital photo service/photo download product at Disneyland
Copy solution: Partner with visual designer and lead with imagery. Connect with the idea to keep and share those smiles with family.
Copy solution: Partner with visual designer and lead with imagery. Connect with the idea to keep and share those smiles with family.
Company: Disney Parks Marketing Challenge: Describe in-park shows to highlight non-ride offerings included with a day's admission.
Copy solution: Follow content strategy to balance the most helpful information with fun digital "previews" of each unique show.
Copy solution: Follow content strategy to balance the most helpful information with fun digital "previews" of each unique show.
Company: Disney Parks Marketing Challenge: With so many offerings, it can be hard to know what vacation to choose.
Copy solution: Introduce videos that explain six different business units all under one brand with a single, strong voice.
Copy solution: Introduce videos that explain six different business units all under one brand with a single, strong voice.
Company: Disney Parks Marketing Challenge: Describe snack bar dining as another way to enhance each guest's visit.
Copy solution: Utilize the area's space theming to suggest that even quick meals and snacks can become a part of the park story.
Copy solution: Utilize the area's space theming to suggest that even quick meals and snacks can become a part of the park story.
Company: Disney Parks Marketing challenge: Explain a show experience that depends on interactivity and play.
Copy solution: Call "attention" to the hands-on nature of the theme-within-a-themed experience, and encourage participation.
Copy solution: Call "attention" to the hands-on nature of the theme-within-a-themed experience, and encourage participation.
Company: Roblox Marketing challenge: Highlight new virtual items included with specific toy and set purchases from various genres. Copy solution: Create the best user experience with playful descriptions that pop with a fresh, fun tone for each unique item
Company: Movies Anywhere Marketing Challenge: Introduce new product, Screen Pass, in Google Play & Apple's App Store. Copy Solution: Couple the primary product benefits in succinct brand voice, with a matching visual story.
Company: Princess Cruises Marketing challenge: Promote cruise gift cards for Fathers Day - in one banner ad line.
Copy solution: Create excitement around one of cruising's most appealing features for fathers, in a way that matches brand identity.
Copy solution: Create excitement around one of cruising's most appealing features for fathers, in a way that matches brand identity.
Company: Princess Cruises Marketing Challenge: Highlight new onboard dining options before menu or food images are unveiled.
Copy solution: Create an enticing headline that connects dining to the overall cruise vacation experience.
Copy solution: Create an enticing headline that connects dining to the overall cruise vacation experience.
Company: Princess Cruises Marketing challenge: Communicate the value of spending special occasions on a cruise - in one line.
Copy solution: Focus on one CS persona to highlight the enjoyment of togetherness through each cruise experience.
Copy solution: Focus on one CS persona to highlight the enjoyment of togetherness through each cruise experience.
Company: LegalZoom Marketing Challenge: Quickly familiarize customers with LegalZoom's easy help with over 150 legal forms.
Copy solution: Create a positive UX to explain steps in simple terms, and show how we help, creating customer trust and confidence.
Copy solution: Create a positive UX to explain steps in simple terms, and show how we help, creating customer trust and confidence.
Company: LegalZoom.com, Inc. Marketing challenge: Talk about planning your last will without sounding depressing.
Copy solution: 1. Be practical - it's just another "must" on one's list of family responsibilities. 2. Highlight the reward for getting it done.
Copy solution: 1. Be practical - it's just another "must" on one's list of family responsibilities. 2. Highlight the reward for getting it done.
Client: 1800Remodel.com Marketing Challenge: Convince customers to use 1800Remodel, rather than going it alone.
Copy solution: Focus CS on The Homeowner. Pinpoint the trust we've earned and the relationships we have with reputable contractors.
Copy solution: Focus CS on The Homeowner. Pinpoint the trust we've earned and the relationships we have with reputable contractors.
